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Channel: Jessica Grey »» content marketing
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So You’re Gonna Blog? Read This First!

I’ve been blogging in one form or another for quite some time. I’ve blogged everything from R. Kelly album reviews on my crappy little hobby blog to ninjabread cookie recipes on my besties’ vegan blog....

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What is Evergreen Content?

This post is evergreen content. But what does that mean? Evergreen content is content that stays relevant long after it’s published. In other words, it contains information that will be useful in the...

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Content Marketing 101: How to Get Started

Content marketing has totally become ‘a thing’. Content has always been ‘a thing’, but now people are realizing that creating it on a regular basis is an invaluable way to raise awareness about your...

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How to Create Targeted Content Through Persona Modeling

Hi everyone, my name is Andrew Johnson, and I’m a marketing content strategist based in Salt Lake City. My cousin Jessica asked if I wanted to write a post for this blog, and I had just the right topic...

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What Red Bull Can Teach Us About Content Marketing

This past week I attended several Red Bull Thre3style events in Toronto. Having been impressed by these events when I attended last year in Vancouver, this year I was equally impressed by the caliber...

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